Indian Animation Industry: Moving Up the Value Chain?

The entry of big players into the animation industry served to encourage the animation studios in India, which were hoping to get both investment and more and more original and varied content that would suit the global audience.

Experts felt that the Indian animation industry had gained significant momentum in the 1990s and the 2000s.

It had witnessed the entry of many new players and many of the companies were moving up the value chain (Refer to Exhibit I for the value chain of the Animation industry, and to Exhibit II for a list of key players in the Industry).

Industry experts pointed out that Indian players still accounted for only a minuscule share of the global animation industry (Refer to Exhibit VI for a note on the global animation industry).

The history of the Indian animation industry dates way back to 1914 when Dadasaheb Phalke, considered the father of Indian cinema, made an animation film using the stop-motion camera technique and simple things like matchsticks and coins. He also used animation to create special effects for films like Raja Harischandra and the other mythologicals films that he produced...